Consumers often use the prices of benchmark or __________ items, such as a can of Coke, to form an overall impression of the store's prices.
A) signpost
B) billboard
C) marquee
D) yardstick
E) scale
Correct Answer:
Verified
Q189: Most stores today are near several others
Q190: Many retailers advocate a(n) _ strategy, a
Q192: FIGURE 14-6 Q193: Walmart and Home Depot emphasize consistently low Q195: Consumers often use the prices of _ Q196: Emphasizing consistently low prices and eliminating most Q197: A variation of off-price retailing includes _ Q198: Most stores today are near several others Q199: The major difference between an off-price retailer Q254: Savings to the consumer at off-price retailers
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