The key goal for retailers in the accelerated development phase of the retail life cycle is to

Question

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In the accelerated development phase of the retail life cycle, competition is intense and retailers need to establish a dominant position in the fight for market share. This will not only help them survive in the short term but also delay entering the decline stage of the life cycle. Recovering start-up costs and discouraging customers from moving to low-margin, mass-volume outlets are important goals but not as critical as establishing dominance in the market. Establishing a retail concept which is a sharp departure from existing competition may be a strategy for differentiation but may not necessarily be the key goal for retailers in this phase.

The Key Goal for Retailers in the Accelerated Development Phase