Wholesalers that carry a broad assortment of merchandise and perform all channel functions are referred to as _________.

Question

Quizplus · Accepted Answer

The description refers to general merchandise wholesalers, who carry a wide range of products and provide services such as transportation, warehousing, and financing to retailers. Limited-line wholesalers specialize in one type of product, drop shippers act as intermediaries between manufacturers and retailers without physically handling the products, and rack jobbers are wholesalers who stock and maintain shelves in retail stores. Specialty merchandise wholesalers focus on a particular product category or market segment.

Wholesalers That Carry a Broad Assortment of Merchandise and Perform