A wholesaler that carries a narrow range of products and performs all channel functions is referred to as a _________.

Question

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A specialty merchandise wholesaler carries a narrow range of products and performs all channel functions, such as purchasing, inventory management, marketing, and logistics, for retailers and other businesses. Examples of specialty merchandise wholesalers include wholesalers for clothing, electronics, office supplies, toys, and cosmetics. General merchandise wholesalers, on the other hand, offer a wide variety of products, from groceries and consumer goods to tools and hardware. Truck jobbers deliver goods directly to retailers and offer credit and other services, while rack jobbers manage and restock store shelves with their merchandise. Drop shippers ship products directly from manufacturers to retailers without storing or handling the products themselves.

A Wholesaler That Carries a Narrow Range of Products and Performs