The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when
A) there are only a few large manufacturers but many small retailers.
B) there are low-cost, low unit volume goods.
C) there are many small manufacturers and many small retailers.
D) there is too large an inventory to be carried by wholesalers.
E) there are many manufacturers with a limited inventory competing for a small group of retailers.
Correct Answer:
Verified
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