A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when the retailer is large and can buy in large quantities from a producer or when

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When the cost of inventory makes it too expensive to use a wholesaler, the commonly used indirect channel of moving product from producer to retailer to consumer is preferred. This happens when the retailer is large and can buy in large quantities from a producer, reducing the need for a middleman. Additionally, this channel works best when there is little or no seasonal demand, and the risk of inventory management lies solely with the manufacturer.

A Commonly Used Indirect Channel Moves Product from Producer to Retailer