Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment or in carwashes where customers are waiting and can have something amusing to read.This would be an example of which type of distribution?
A) a strategic channel alliance
B) multichannel distribution
C) parallel distribution
D) dual distribution
E) restricted distribution
Correct Answer:
Verified
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