Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?
A) dual distribution
B) strategic channel alliance
C) cooperative distribution
D) integrated global channel alliance
E) multi-channel distribution
Correct Answer:
Verified
Q93: The combination of successive stages of production
Q111: Cessna is considered the volume leader for
Q112: The term vertical marketing systems refers to
A)professionally
Q113: Forward integration refers to
A)when a producer owns
Q114: Which of the following statements regarding corporate
Q117: Rather than compete with large greeting card
Q118: Strategic channel alliances refer to
A)an arrangement whereby
Q119: The Fox Entertainment Group counts among its
Q120: When a producer owns an intermediary at
Q121: There are three variations of contractual systems:
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents