A contractual vertical marketing system involving a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as a _________.
A) service-sponsored retail franchise system
B) retailer-sponsored cooperative
C) administered vertical marketing system
D) manufacturer-sponsored retail franchise system
E) wholesaler-sponsored voluntary chain
Correct Answer:
Verified
Q124: A contractual arrangement between a parent company
Q125: Figure 13-5 Q126: In the automobile industry many companies use Q127: Which of the following statements regarding corporate Q128: Franchising is a form of _. Q130: Which type of contractual vertical marketing system Q131: IGA and Ben Franklin variety and craft Q132: Small independent retailers forming an organization that Q133: Retailer-sponsored cooperatives refers to Q134: Jacob has developed a lawn care service
A)corporate vertical
A)a contractual vertical marketing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents