Retailer-sponsored cooperatives refers to
A) a contractual vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management.
B) an agreement among small privately owned manufacturers to pool their resources by sharing installations, heavy equipment, and warehousing that they would be unable to afford on their own.
C) an agreement among retailers to pool their resources by purchasing services such as signage, snow removal, trash removal, that affect the physical space (mall, strip mall, main street, etc.) They all share.
D) small independent retailers forming an organization that operates a wholesale facility cooperatively.
E) small independent retailers that pool their resources to purchase group advertising.
Correct Answer:
Verified
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