Jacob has developed a lawn care service that will revolutionize the lawn care industry.Jacob, however, has limited operating capital and yet, still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?
A) he should develop an administered vertical marketing system in order to achieve distribution.
B) he should establish a corporate vertical marketing system to control the distribution system that will be established.
C) he should open up branch offices around the country to provide the exposure he needs.
D) he should establish a wholesaler-sponsored vertical marketing system to obtain greater economies of scale.
E) he should establish a contractual vertical marketing system (franchise) .
Correct Answer:
Verified
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A)a contractual vertical marketing
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A)contractual agreement between multiple retailers
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