Franchising Refers to

Franchising refers to

A) contractual agreement between multiple retailers sharing the same business mission to operate in a consistent, lock-step method not only to achieve enhanced buying power, but to increase customer recognition and loyalty.
B) a joint venture between a parent company (a franchisor) and an individual or firm (a franchisee) that allows the franchisee to operate a certain type of business under an established name and according to specific rules.
C) purchasing the name, branding, and raw materials from one organization and transferring it to another.
D) a practice whereby one firm's marketing channel is used to sell another firm's product.
E) selling an idea to a larger company and letting them do all the manufacturing, distribution, and marketing.