The _________ are provided by firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others.
A) customer-generated franchising systems
B) service-sponsored retail franchise systems
C) manufacturer-sponsored wholesale systems
D) manufacturer-sponsored retail franchise systems
E) administered vertical marketing systems
Correct Answer:
Verified
Q136: A contractual vertical marketing system refers to
A)when
Q137: There are three variations of contractual systems:
Q138: The four types of franchise arrangements that
Q139: Franchising refers to
A)contractual agreement between multiple retailers
Q140: Which of the following statements regarding corporate
Q142: Figure 13-6 Q143: _. Q144: When choosing a marketing channel or intermediary, Q145: Breath mints, bottled water, and nail clippers Q146: Wal-mart can obtain cooperation from manufacturers in
A)service-sponsored retail franchise systems
B)wholesaler-sponsored franchise systems
C)horizontal-marketing franchise
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