Wal-mart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer.Wal-mart is an example of a

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The administered vertical marketing system is characterized by a dominant channel member (in this case, Wal-mart as the largest retailer) that coordinates the activities of other channel members (such as manufacturers) to achieve efficient and low-cost distribution. In this system, the dominant member has considerable bargaining power to obtain cooperation from others in terms of product specifications, pricing, and promotion.

Wal-Mart Can Obtain Cooperation from Manufacturers in Terms of Product