In marketing the term __________ is used to describe the number of stores in a geographical area - and type of intermediaries to be used at the retail level of distribution.
A) breadth
B) depth
C) density
D) mass
E) concentration
Correct Answer:
Verified
Q142: Figure 13-6 Q143: _. Q144: When choosing a marketing channel or intermediary, Q145: Breath mints, bottled water, and nail clippers Q146: Wal-mart can obtain cooperation from manufacturers in Q148: The _ is common in the employment Q149: The type of vertical marketing system that Q150: Which of the following statements describes the Q151: An administered vertical marketing system refers to Q152: The density of distribution whereby a firm
A)service-sponsored retail franchise systems
B)wholesaler-sponsored franchise systems
C)horizontal-marketing franchise
A)a
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