When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market, (2) Which channel and intermediaries will best satisfy the buying requirements of the target market, and (3)

Question

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The profitability of the channel and intermediaries is a crucial factor to consider in making a decision. Ultimately, businesses need to make sure that they are choosing a channel and intermediaries that will result in a profitable return on investment. A and B may be important factors but are not the primary concern when selecting the best marketing channel or intermediary. D and E may be relevant to consider but are not the main determining factors in this decision.

When Choosing a Marketing Channel or Intermediary, It Is Important