An administered vertical marketing system refers to
A) a marketing system that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
B) a marketing system that achieves coordination at successive stages of production and distribution cooperation and consensus among all members of the marketing chain.
C) a marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D) a marketing system whereby a channel member (producer, wholesaler, or retailer) is elected to coordinate, direct, and support all other channel members.
E) a marketing system that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.
Correct Answer:
Verified
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