A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as _________.
A) intensive distribution
B) extensive distribution
C) selective distribution
D) exclusive distribution
E) concentrated distribution
Correct Answer:
Verified
Q157: The _ is common in the soft
Q158: Procter & Gamble can obtain cooperation from
Q159: The _ exist when franchisors license individuals
Q160: _.
A)service-sponsored franchise systems
B)wholesaler-sponsored franchise systems
C)horizontal-marketing franchise systems
D)contractual-sponsored
Q161: _.
A)adaptability
B)information
C)product familiarity
D)name recognition
E)availability
Q163: Selective distribution refers to
A)the density of distribution
Q164: Exclusive distribution refers to
A)the distribution of products
Q165: Which type of market coverage is usually
Q166: John Deere manufactures and distributes industrial and
Q167: Which buyer requirement would be most important
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