Buyers are interested in having numerous competing and complementary items from which to choose.This is evident in the breadth and depth of products and brands carried by intermediaries.In marketing, this term is referred to as
A) information
B) convenience
C) variety
D) adaptability
E) pre-or post-service services
Correct Answer:
Verified
Q192: Channel conflict refers to
A)disagreements over the percentages
Q193: Tylenol and Advil are only two manufacturers
Q194: Disintermediation refers to
A)channel conflict that arises when
Q195: The two types of channel conflict are
A)external
Q196: Conflict that occurs between two different levels
Q198: The third consideration in choosing a channel
Q200: Channel conflict that arises when a member
Q201: Bombardier makes corporate jets.Its brand name is
Q202: A firm can become a channel captain
Q218: Which of the following types of vertical
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