Tylenol and Advil are only two manufacturers of over-the-counter products for ailments such as colds, headaches, sore throats, arthritis aches, and general pain and fever.Both manufacturers of these products seek distribution of their products through pharmacies such as Walgreens.These companies seek out channels and intermediaries that will satisfy a buyer's desire for
A) variety.
B) information.
C) pre-or postsale service.
D) convenience.
E) adaptability.
Correct Answer:
Verified
Q188: Figure 13-7 Q189: Conflict occurring between intermediaries at the same Q190: Figure 13-7 Q191: While Maytag appliances have the leading brand Q192: Channel conflict refers to Q194: Disintermediation refers to Q195: The two types of channel conflict are Q196: Conflict that occurs between two different levels Q197: Buyers are interested in having numerous competing Q198: The third consideration in choosing a channel![]()
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A)disagreements over the percentages
A)channel conflict that arises when
A)external
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