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While Maytag Appliances Have the Leading Brand Name, Its Sales

Question 191

Multiple Choice

While Maytag appliances have the leading brand name, its sales are third in the industry.One of the things the company has done to spur sales is to create a web site where potential customers can find the answers to the questions most asked during the appliance purchase process.While Maytag considered using __________ (allowing customers to purchase at the site) , it decided against it and simply provides the name and address of the nearest Maytag dealers.


A) a transactional function
B) horizontal integration
C) horizontal innovation
D) disintermediation
E) cross-docking

Correct Answer:

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