While Maytag appliances have the leading brand name, its sales are third in the industry.One of the things the company has done to spur sales is to create a web site where potential customers can find the answers to the questions most asked during the appliance purchase process.While Maytag considered using __________ (allowing customers to purchase at the site) , it decided against it and simply provides the name and address of the nearest Maytag dealers.
A) a transactional function
B) horizontal integration
C) horizontal innovation
D) disintermediation
E) cross-docking
Correct Answer:
Verified
Q186: Vertical conflict refers to
A)conflict that occurs between
Q188: Figure 13-7 Q189: Conflict occurring between intermediaries at the same Q190: Figure 13-7 Q192: Channel conflict refers to Q193: Tylenol and Advil are only two manufacturers Q194: Disintermediation refers to Q195: The two types of channel conflict are Q196: Conflict that occurs between two different levels Q198: Items such as large household appliances that![]()
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A)disagreements over the percentages
A)channel conflict that arises when
A)external
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