Horizontal Conflict Refers to

Horizontal conflict refers to

A) conflict that occurs between two different levels in a marketing channel.
B) conflict between members of upper management who make the decisions and lower management who must deal with the daily logistics of the product.
C) a situation where an entire link of a distribution chain is eliminated, such as when a company would buy its own warehouse.
D) conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers or two or more wholesalers.
E) intradepartmental dissention regarding which channels of distribution would be best for the product.