A Firm Can Become a Channel Captain Because It Is

A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members.Influence can take four forms: expertise; identification with a particular channel member; the legitimate right of one channel member to direct the behavior of other members; and

A) social interactions with the community at large.
B) economic influence.
C) familial ties to other channel members.
D) longevity in the industry.
E) geographic proximity to the manufacturing plant.