Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus' power is
A) its economic influence.
B) its expertise.
C) its sought-after identification for a particular channel member.
D) its legitimate rights through contracts.
E) its longevity as an upscale retailer.
Correct Answer:
Verified
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Q212: Channel captain refers to
A)a member of a
Q213: A firm can become a channel captain
Q214: Logistics refers to
A)an inventory management system whereby
Q215: Walmart is a channel captain because of
Q217: Those activities that focus on getting the
Q218: Logistics is most closely related to which
Q219: A channel member (producer, wholesaler, or retailer)
Q220: Logistics management refers to
A)the practice of organizing
Q221: The word flow as it relates to
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