Reference value involves comparing the costs and benefits of _________.
A)substitute items
B)intangible items
C)items of equal or greater value
D)products with which a consumer is familiar and items the consumer has not seen or used before
E)items from one particular distributor

Question

Quizplus · Accepted Answer

The Answer of Reference value involves comparing the costs and benefits of _________.
A)substitute items
B)intangible items
C)items of equal or greater value
D)products with which a consumer is familiar and items the consumer has not seen or used before
E)items from one particular distributor

Reference Value Involves Comparing the Costs and Benefits of _________