To increase value, marketers have the option of
A)decreasing benefits.
B)decreasing benefits and increasing price.
C)decreasing price and increasing benefits.
D)decreasing price and decreasing benefits.
E)do nothing and let the perceived value of the item increase as it matures in the life cycle.

Question

Quizplus · Accepted Answer

Decreasing price and increasing benefits is the best option to increase value. By reducing the price, the product becomes more affordable to the consumers, and increasing the benefits makes the product more attractive, enhancing its perceived value. This strategy could also attract new customers, which can ultimately increase sales and revenue.

To Increase Value, Marketers Have the Option of