When Pizza Hut announced it was going to add 25 percent more toppings to its Meat Lover's Line of pizzas without increasing the price, what consumer motivation was it appealing to?
A)cost
B)appearance
C)tangibles
D)value
E)prestige

Question

Quizplus · Accepted Answer

Pizza Hut's announcement that it was adding 25 percent more toppings without increasing the price is appealing to the consumer motivation of value. By offering more toppings at the same price point, Pizza Hut is giving consumers the perception of getting a better deal or value for their money, which can be a strong motivator for purchasing.

When Pizza Hut Announced It Was Going to Add 25