_________.
A)consumers perceive your product to be similar to other products on the market
B)a lower price will significantly reduce unit costs
C)when customers interpret high price as signifying high quality
D)consumers tend to be price sensitive
E)it will be easier to set measureable sale unit goals

Question

Quizplus · Accepted Answer

When customers interpret high price as signifying high quality, it can create an opportunity for premium pricing, leading to potentially higher profit margins. However, this assumption may not always hold true and the company must ensure that the product justifies the price tag.