Most consumers realize the quality of diamonds varies, and most believe the higher the price of the diamond the higher its quality.This is an example of price influencing the perception of overall quality, and __________ to consumers.
A)acceptable cost
B)perceptual investment
C)barter potential
D)return on investment
E)value

Question

Quizplus · Accepted Answer

The statement describes how consumers perceive higher-priced diamonds as being of higher quality, which relates to the concept of "value" in consumer perception.

Most Consumers Realize the Quality of Diamonds Varies, and Most