To increase value marketers may _________, decrease price, or both increase benefits and decrease price.
A)decrease benefits and increase price
B)decrease both price and benefits
C)decrease benefits
D)increase benefits
E)do nothing and let the perceived value of the item increase as it matures in the life cycle

Question

Quizplus · Accepted Answer

The best way to increase value is to increase benefits while either maintaining the current price or slightly increasing it. Decreasing benefits or both price and benefits can lead to a decrease in perceived value, while simply lowering the price may not necessarily increase value if the benefits remain the same.

To Increase Value Marketers May _________, Decrease Price, or Both