Demand-oriented approaches weigh factors that underlie expected __________ more heavily than factors such as cost, profit, and competition when selecting a price level.
A)total sales revenue
B)market volatility
C)prevailing prices
D)product substitutes
E)customer tastes and preferences

Question

Quizplus · Accepted Answer

Demand-oriented approaches prioritize customer tastes and preferences over other factors such as cost, profit, and competition in setting a price level. By understanding the target market's willingness to pay, demand-oriented pricing strategies aim to optimize total sales revenue by setting a price that is both attractive to customers and profitable for the company.

Demand-Oriented Approaches Weigh Factors That Underlie Expected __________ More Heavily