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Skimming Pricing Refers to

Question 51

Multiple Choice

Skimming pricing refers to


A) setting the lowest initial price when introducing a new or innovative product in order to "skim" sales from competitors.
B) setting the highest initial price that customers really desiring the product are willing to pay, when introducing a new or innovative product.
C) setting the lowest initial price possible, skimming right above the point of profitability, in order to secure a larger market share.
D) purposely setting the highest price possible to repel the mass market and cultivate upper echelon buyers even though the actual value of the item is extremely small.
E) selling off the lowest producing products from a company's product line and turning them over to resellers to skim off any remaining profit potential.

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