In some cases, penetration pricing may follow skimming pricing.The skimming pricing would help __________ and the penetration pricing would help _________.
A)increase market share; attract price-insensitive customers
B)attract price sensitive customers; increase market share
C)recoup initial research and development costs; increase market share
D)recoup initial research and development costs; maintain market share
E)increase market share; attract price insensitive customers

Question

Quizplus · Accepted Answer

Skimming pricing helps recoup initial research and development costs by setting high prices initially, while penetration pricing helps increase market share by setting lower prices to attract a larger customer base.

In Some Cases, Penetration Pricing May Follow Skimming Pricing