The Wm.Wrigley Jr.Co.recently introduced a new flavor of Orbit brand sugar free chewing gum - mint mojito.The introductory price was low so that it would create loyal customers for the flavor quickly.In this example, Wrigley is using
A) price lining.
B) odd-even pricing.
C) skimming pricing.
D) penetration pricing.
E) demand-backward pricing.
Correct Answer:
Verified
Q32: Setting a high price so that quality-
Q54: A manufacturer using _ is setting a
Q59: _
A)consumers perceive your product to be similar
Q60: _
A)consumers tend to be price sensitive.
B)it will
Q61: When Hallmark cards introduced a line of
Q62: _.
A)unit production and marketing costs fall dramatically
Q63: Setting prices a few dollars or cents
Q65: Penetration pricing is intended to appeal to
Q67: In some cases, penetration pricing may follow
Q68: Odd-even pricing refers to
A)setting prices one way
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