Penetration pricing is intended to appeal to which market?
A)highly selective quality-seeking consumers
B)price-insensitive markets
C)the mass market
D)specialty goods markets
E)the same markets as skimming pricing

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy used to attract the mass market by setting a low initial price to quickly gain market share and attract a large number of customers.

Penetration Pricing Is Intended to Appeal to Which Market