A Swedish company such as Asko that prides itself on manufacturing and marketing some of the best-built and most expensive appliances in the world is using which competition-oriented method of pricing?
A)customary pricing
B)above-market pricing
C)loss-leader pricing
D)bait-and-switch pricing
E)bundle pricing

Question

Quizplus · Accepted Answer

Asko is using above-market pricing method, where they are pricing their products higher compared to their competitors to show the superiority of their products and attract customers who are willing to pay for quality.

A Swedish Company Such as Asko That Prides Itself on Manufacturing