Deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well, is referred to as
A)bundle pricing.
B)magnet pricing.
C)loss-leader pricing.
D)predatory pricing.
E)bait and switch.

Question

Quizplus · Accepted Answer

Loss-leader pricing is a strategy in which a product is intentionally priced below its usual price to attract customers' attention and encourage them to buy other products. The goal is not necessarily to increase sales of the discounted product, but to lure customers into the store or website in the hope that they will make additional purchases.

Deliberately Selling a Product Below Its Customary Price, Not to Increase