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Loss-Leader Pricing Refers to

Question 146

Multiple Choice

Loss-leader pricing refers to


A) a pricing method where the price the seller is required to inform consumers of any potential future charges.
B) setting a low initial price and gradually but consistently increasing that price so as not to antagonize the consumer.
C) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
D) a method of pricing oriented on a product's tradition, standardized channel of distribution, or other competitive factors.
E) pricing at a slightly higher rate than necessary then banking extra revenue to mitigate any future losses that might arise as the result of internal or external environmental forces.

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