Three different objectives relate to a firm's profit, which is often measured in terms of return on investment.One objective, known as _________, is common in many firms because the targets can be set and performance measured quickly.

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Maximizing current profit is a short-term objective that allows firms to set quick targets and measure performance easily. It involves maximizing profits in the current period without considering the long-term implications. This objective is common in many firms as it provides a clear direction and focus for managers.

Three Different Objectives Relate to a Firm's Profit, Which Is