Three different objectives relate to a firm's profit, which is often measured in terms of return on investment.These objectives have different implications for pricing strategy.The three objectives include a target return, managing for long-run profits, and __________.

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The third objective is maximizing current profit objectives. This objective focuses on generating as much profit as possible in the short-term, rather than aiming for a specific target return or managing for long-run profits. This objective may lead to a more aggressive pricing strategy, such as charging higher prices or reducing costs to increase profitability.

Three Different Objectives Relate to a Firm's Profit, Which Is