Netflix used to charge $14.99 per month for its movie rental service.However when Blockbuster introduced the same service at $13.99, Netflix then dropped its price to $13.99.Netflix most likely made this price reduction in an attempt to

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Netflix most likely made the price reduction in an attempt to maintain market share, as Blockbuster's introduction of the same service at a lower price could have potentially led to a loss of customers for Netflix. By matching Blockbuster's price, Netflix aimed to keep its existing customers and attract new ones.

Netflix Used to Charge $14