FIGURE 12-8
-Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed prior to these last steps.Accordingly, at this point cell "A" represents the step at which a firm would
A)determine any runaway costs that could transpire.
B)determine the financial viability of the company.
C)scan competitors for price lines for similar products or service.
D)ensure that legal and regulatory constraints can be adhered to.
E)select an appropriate price level.

Question

FIGURE 12-8 
-Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed prior to these last steps.Accordingly, at this point cell "A" represents the step at which a firm would
A)determine any runaway costs that could transpire. 
B)determine the financial viability of the company. 
C)scan competitors for price lines for similar products or service. 
D)ensure that legal and regulatory constraints can be adhered to. 
E)select an appropriate price level.

Quizplus · Accepted Answer

Cell "A" represents the step at which a firm would select an appropriate price level, as pricing objectives, estimation of demand and revenue, and cost analysis have already been completed prior to this stage.

FIGURE 12-8 -Figure 12-8 Above Represents the Final Three Generalized Steps in Generalized