FIGURE 12-8
-Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed.Accordingly, at this point cell "B" represents the step at which a firm would
A)make special adjustments to the listed or quoted price.
B)determine the financial viability of the company.
C)set the list or quoted price.
D)ensure the legal and regulatory constraints can be meet.
E)select an appropriate price level.

Question

FIGURE 12-8 
-Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed.Accordingly, at this point cell "B" represents the step at which a firm would
A)make special adjustments to the listed or quoted price. 
B)determine the financial viability of the company. 
C)set the list or quoted price. 
D)ensure the legal and regulatory constraints can be meet. 
E)select an appropriate price level.

Quizplus · Accepted Answer

Cell "B" represents the step where a firm sets the list or quoted price based on the pricing objectives and constraints, estimated demand and revenue, and cost, volume, and profit relationships. Therefore, the appropriate choice is C, which states "set the list or quoted price."

FIGURE 12-8 -Figure 12-8 Above Represents the Final Three Generalized Steps in Generalized