To reward wholesalers and retailers for marketing functions they will perform in the future, a manufacturer often gives _________ or, as often called, __________ discounts.
A)quantity; seasonal
B)trade; functional
C)manufacturer's; quantity
D)cash; seasonal
E)quantity; cash

Question

Quizplus · Accepted Answer

The question is asking for a type of discount given to wholesalers and retailers in consideration for future marketing functions. Option B correctly identifies these discounts as "trade" or "functional" discounts. These discounts are given in return for promotional and merchandising support such as display of products, advertising, and sales support. The other options, such as quantity and seasonal discounts, do not specifically refer to future marketing functions.

To Reward Wholesalers and Retailers for Marketing Functions They Will