As more competitors launch their own products and the product progresses along its life cycle, company attention is focused on creating _________ demand, or the preference for a specific brand.

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Selective demand is the preference for a specific brand or product. As competitors launch their own products and the product progresses along its life cycle, companies need to focus on creating selective demand for their specific brand. Primary demand refers to the demand for the overall category of products and is not specific to a brand. Derived demand refers to the demand for a product that is based on the demand for another product or service. Generic demand refers to the demand for a basic product category without a specific brand preference. Secondary demand refers to the demand for a product that is derived from the primary demand for another product or service.

As More Competitors Launch Their Own Products and the Product