For years when most consumers thought of cranberries, they thought of the Ocean Spray brand.Then Northland cranberry juice came on the market claiming that it was superior to the Ocean Spray brand.Northland was creating _________ demand for its cranberry products.

Question

Quizplus · Accepted Answer

Northland was creating selective demand, which is demand for a specific brand within a product category, by positioning its cranberry juice as superior to the Ocean Spray brand.

For Years When Most Consumers Thought of Cranberries, They Thought