Which of the following statements regarding the maturity stage of the product life cycle is most accurate?

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During the maturity stage, sales growth slows down as the market becomes saturated and fewer new buyers enter the market. This is evident from the fact that the product has already been in the market for a while and has reached a point where most people who are interested in buying it already have. Therefore, option C is the most accurate statement regarding the maturity stage. Option A is incorrect because environmental or technological factors may be a reason for a product's introduction but not necessarily for its entry into the maturity stage. Option B is incorrect because during the maturity stage, companies may focus on expanding distribution to reach a wider audience. Option D is incorrect because industry profits tend to decline during the maturity stage due to increased competition and price cutting. Option E is incorrect because total industry profits cannot exceed total industry sales.

Which of the Following Statements Regarding the Maturity Stage of the Product