An alternative product life cycle that results from products that are easily imitated by competitors, consumers who readily understand their benefits, and for which the appropriate marketing strategy is to gain strong distributor outlets is characteristic of __________ products.

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This is characteristic of low-learning products, which have a short life cycle and often face intense competition. The focus is on gaining strong distributor outlets rather than educating consumers about the benefits of the product. High-learning products, on the other hand, require more education and customer support to be successful. Fashion and fad products have unpredictable life cycles, and substitute products are not necessarily easy for competitors to imitate.

An Alternative Product Life Cycle That Results from Products That