FIGURE 11-5
-The product life cycle (PLC) shown in "C" in Figure 11-5 above is an example of a __________ PLC.

Question

FIGURE 11-5 
-The product life cycle (PLC) shown in "C" in Figure 11-5 above is an example of a __________ PLC.

Quizplus · Accepted Answer

The PLC shown in "C" is a fashion product because it follows a pattern of introduction, growth, maturity, and decline, but its popularity is driven by changing consumer preferences and trends. Fashion products typically have a shorter life cycle compared to high-learning or low-learning products. Fad products have a very short life cycle, while introductory products have not yet reached maturity.

FIGURE 11-5 -The Product Life Cycle (PLC) Shown in "C" in Figure