FIGURE 11-5
-The product life cycle (PLC) shown in "B" in Figure 11-5 above is an example of a __________ PLC.

Question

FIGURE 11-5 
-The product life cycle (PLC) shown in "B" in Figure 11-5 above is an example of a __________ PLC.

Quizplus · Accepted Answer

The PLC shown in "B" in Figure 11-5 is a low-learning product because it has a fairly short introductory stage and a longer growth stage before reaching maturity. High-learning products have a longer introductory stage with slower sales growth as consumers are learning about the product, while fashion products have a cyclical pattern of popularity and obsolescence. Fad products have a very short life cycle with quick and intense sales growth followed by a rapid decline.

FIGURE 11-5 -The Product Life Cycle (PLC) Shown in "B" in Figure